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Brand Toolkit

Meet ZAPX

Logos, colors, typefaces and rules for partners, creators and press.

Download logosView the rules

Clear space

Clear space and minimum size

Keep at least the distance x free around the logo. x equals the height of the spark in the X.

Minimum size

Any smaller and the logo becomes illegible. Below that, use the logomark.

Wordmark

72 px digital · 20 mm print

Logomark

16 px digital · 6 mm print

Colors

Color palette

Green and aqua carry the brand, the dark tones give it depth. Click a color to copy its HEX value.

Primary colors

RGB
24, 232, 136
CMYK
65, 0, 65, 0
Pantone
7479 C
Token
zap-green
Brand color, buttons and positive states
RGB
0, 255, 255
CMYK
70, 0, 15, 0
Pantone
311 C
Token
zap-aqua
End of the gradient and second accent
RGB
27, 20, 52
CMYK
48, 62, 0, 80
Dark brand color, text on light backgrounds

Neutral colors

RGB
12, 14, 20
CMYK
40, 30, 0, 92
Token
background
Background in dark mode
RGB
10, 10, 10
CMYK
0, 0, 0, 100
Pantone
Black C
Logo on light backgrounds
RGB
255, 255, 255
CMYK
0, 0, 0, 0
Logo and text on dark backgrounds

Accents

RGB
0, 196, 139
CMYK
100, 0, 29, 23
Token
zap-caribbean
Hover and state color
RGB
57, 241, 179
CMYK
76, 0, 26, 5
Token
zap-turquoise
Additional accent in graphics
RGB
139, 92, 246
CMYK
43, 63, 0, 4
Token
zap-pass-purple
Only for ZapX Pass and premium offers

Color gradient

#18E888#00FFFF

linear-gradient(90deg, #18E888 0%, #00FFFF 100%)

Typography

Typography

Figtree for everything people read. JetBrains Mono only for code, console and technical values.

AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !?&

Primary typeface

Figtree

Light to Extrabold, each with italics

Google Fonts
AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !?&

Monospace

JetBrains Mono

Regular to Extrabold

Google Fonts

Headline

Servers in seconds

Figtree Bold

Subheading

Full control

Figtree Semibold

Body text

Start your server with one click.

Figtree Regular

Prices and numbers

€4.99

Figtree, tabular figures

Code and console

connect 1.2.3.4

JetBrains Mono

Mascot

Zappy

Zappy is ZAPX's mascot. Use only these original 3D poses—do not redraw, recolor, or alter them with AI. Click a pose to download it as a PNG with a transparent background.

All poses as a ZIP · 114 MB

Expressions

Zappy displays eleven expressions on his screen. Choose the one that fits the situation.

  • Happy

    Default, welcome, and guidance.

  • Winking

    Tips and thanks, for example after a review.

  • Thinking

    Support or AI is working on a response.

  • Surprised

    Notices and new features.

  • Error

    404 or 500 pages and failed actions.

  • Celebrating

    Order complete, server online.

  • Sleeping

    Stopped, maintenance, or empty lists.

  • Load

    The server is being set up.

  • Take a look

    Points to an element, for example during guide steps.

  • Speak

    Text appears, for example during guide steps.

  • Look down

    Looks at the input field while someone types in the support chat.

Sizes

160 px
96 px
64 px

From 64 px: Zappy with body

The 3D body with the face on the screen, for example for notices, empty pages, and error pages.

48 px
32 px
24 px

Up to 48 px: face only

At small sizes, the body becomes hard to see. Zappy then shows only his face on the round screen, for example as a chat avatar.

Rules for Zappy

Correct

  • Use the original files from this page.
  • Keep the proportions and colors.
  • Zappy only wears the headset in support mode and support visuals.

Not allowed

  • Redraw or recreate Zappy.
  • Recolor, distort, or alter Zappy with AI.
  • Put text on Zappy's screen.
  • Add a headset outside of support contexts.

More Zappy files

Model Sheet

Zappy from all sides, with dimensions and colors.

PNG

Support Mode Model Sheet

Zappy with a headset, for support visuals only.

PNG

Rules

How to use the logo

Only use the original files from this page and don't modify them.

Correct

Color on dark background

Color on light background

Monochrome on a color surface

Not allowed

Don't distort

Always scale proportionally.

Don't recolor

Only use the color variants on this page.

No effects

No shadow, glow or blur.

Don't rotate

The logo always stays level.

No outline

No stroke around the logo.

No busy backgrounds

Use a calm surface or the monochrome variant.

ZAPX

Don't recreate

Never retype it in a font.

Check contrast

Light variant on dark backgrounds only.

Partner

Co-branding with partners

ZAPX on the left, your logo on the right, separated by a thin line.

Your logo
  • Both logos look the same size, neither dominates.
  • Keep the distance x free on both sides of the divider.
  • The divider is 1 px thick and as tall as the wordmark.
  • No effects, no rotation and no color changes on the lockup.
Become a partner

Tone of voice

How we sound

We keep it casual, talk like gamers and explain tech without jargon.

Helpful

We solve problems before anyone has to ask.

Relaxed

Natural and direct, never stiff or robotic.

Confident

We know what we're good at – without arrogance.

Approachable

From the community, for the community.

Like this

  • “Your server is up. Have fun gaming!”
  • “DDoS protection means attacks stay out.”
  • “We'll take care of it.”

Not like this

  • “Your request has been successfully received.”
  • “The CPU resources of your virtual environment have been provisioned.”
  • Copied error messages without an explanation.

Downloads

Downloads

All logos in one package, plus the typefaces.

ZAPX logo package

Wordmark and logomark in every variant: SVG and PNG for screens, PDF and EPS in CMYK and Pantone for print.

Download logo package

Fonts

Both typefaces are free on Google Fonts.

FigtreeJetBrains Mono

Press kit and more material

We'll send you press photos, product screenshots or banners on request.

marketing@zap-hosting.com

FAQ

Frequently asked questions about brand usage

What's allowed and who to ask.

Yes, as long as you use the original files from this page unchanged and it's clear the content is about ZAPX. Advertising on behalf of ZAPX needs our approval first.

Yes. Chat histories and any data or information about our staff are excluded – these must not be shared without written permission.

No. The community team on Discord and Reddit is made up of volunteers and isn't part of ZAP-Hosting. Members must not present themselves as staff or use the logo or name without permission.

Questions about using the brand within your partnership go to your contact person. You'll find who that is in the partner area of your dashboard.

For four-color print use the CMYK files (PDF or EPS, FOGRA39 profile), for spot colors the Pantone files with PANTONE 7479 C and 311 C. For web and video, SVG or PNG is enough. Everything is in the logo package.

Send us a link or screenshot at marketing@zap-hosting.com.

Question about using the brand?

Contact marketing

Legal notice

ZAP-Hosting may change the appearance of the brand at any time without notice. Any use of the brand materials must benefit ZAP-Hosting. By using them, you acknowledge that all rights to the materials belong to ZAP-Hosting GmbH. Anyone who violates these guidelines loses all permission to use them.

“ZAP-Hosting”, “ZAPX” and the associated logos are trademarks of ZAP-Hosting GmbH. Legal notice